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Rocawear is an American clothing manufacturer based in New York. It was created by Shawn Corey "Jay Z" Carter and Damon "Dame" Dash—the co-founders of Roc-A-Fella Records—in 1999. In 2009, Mattel partnered with Rocawear in celebration of Rocawear's 10th-year anniversary. They released the first assortment of Rocawear dolls, which featured the characters in Rocawear apparel. The collection marked the introduction of Chandra and Darren. Two more assortments followed, and the third one introduced Marisa.